Hollywood’s Representations of the Sino-Tibetan Conflict: by Jenny George Daccache;Brandon Valeriano

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By Jenny George Daccache;Brandon Valeriano

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Extra resources for Hollywood’s Representations of the Sino-Tibetan Conflict: Politics, Culture, and Globalization

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The business of films started to flourish with the emergence of the Hollywood studios that based their production mode on Fordist strategy. “Hollywood’s mode of production has been characterized as a factory system akin to that used by a Ford plant, and Hollywood often praised its own work structure for its efficient mass production of entertaining films. 37 The 1970s and 1980s brought about more innovation in mode of production while entering the age of blockbuster movies. ”39 This new mode known as package production emerged in the 1970s and 1980s due to the integration of Hollywood production companies within conglomerate companies: “Its economic and managerial organization is that of conglomerate ownership, as it evolved across the two major waves of mergers and takeovers, the first in the early 1970s (by companies seeking diversification), and the second in the late 1980s (by companies seeking synergies).

Chapters 4 and 5 move the project to the modern day as we examine the events and movies of 1997. Through an examination of Kundun, Red Corner, and Seven Years in Tibet, we are able to demonstrate how Hollywood became engaged in the Tibet conflict and continued to demonize China. ” These views emerged in the 1990s due to the international political situation demonstrating the connection between film and politics. Here we dissect the interplay between films, politics, and culture. Chapter 6 moves our book in a more critical direction as we raise the question of the accuracy regarding 1997 movies and establish the correlation between propaganda and movies.

When issues are not engaged in the public agenda in a serious manner, they tend to be overlooked and passed by in the face of more serious issues. This was the problem with Tibet for many. The salience of an issue can be developed through the agenda-setting theory indicating the role media may play in transferring the issue of salience from its agenda to the public and elites. The media play a major role in conducting the issue of salience to the public sphere and in the formation of opinion. As Maxwell McCombs explains, “Through their day-by-day selection and display of the news, editors and news directors focus our attention and influence our perceptions of what are the most important issues of the day .

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